SEO & Positioning tips to rank high
SEO and positioning the website to rank high in various search engines require very careful planning. Just like you need to prepare yourself while setting a new business, same efforts are required for planning SEO strategy for getting positive results. If you want to hit the internet without having a proper plan, it is wasting time and can be dangerous too as the attempt won’t give anything to your website.
Let us understand some effective SEO along with positioning tips to help your web pages get indexed faster and ranked faster.
Determine your goal
What is your main objective when you plan to optimise your website? Is it for attaining maximum traffic or traffic for targeted niche? Webmaster normally fails to understand this part. Many of them feel that driving a lot of traffic to their website is the key. Unfortunately this is not the case. Even a website that attracts huge traffic doesn’t make sales as other site makes with little traffic too. So know your goal. Is it to sell your products or to attract more customers to your website? If you are developing a hobby site which interest based site then generating general traffic would be the correct solution.
Plan Keywords Right
This applies for all the websites that wish to get organic traffic to their site. This means obtaining high position in search engines for a set of specific keywords. One tip before you create a list of keywords is to keep in mind that search engines rank page wise that is for every page on your website and not just websites. The ideal way to do is this is to find out the goal of positioning and SEO.
Many webmasters end up making mistakes like targeting just one keyword (main) for the whole website. The smart way for SEO and positioning is to target keywords with low competition, keywords that have moderate demand and rank better for them. This would help in driving more target traffic rather than hitting jus the single main keyword.
Simple Optimisation (On-page)
Use the keywords you have listed in title of the web page, sub header, Meta tags and web content. Create unique content for your website. Maintain a keyword density of one to three per cent for an article of 400 words and this ratio is perfect for optimising on page, also create a page for sitemap to impress search engine to like your web pages. This helps speeding up the process of indexing internal pages faster.
Effective optimisation techniques for off- page
Developing link popularity is the most crucial factor when it comes to SEO and positioning for high ranks in search engines. Pay attention to your link partners. Distribute links in websites having similar niche and websites having high PR. Links that come from high authority websites like government sites with domain names like .gov, .edu extensions are quite valuable. If you are planning to buy links from your link partners, that is ok but make sure you check the quality of those websites. Search engines are strict these days and demands only quality links rather than quantity links.
Using SEO tools
Webmasters earlier used to work on SEO in a traditional right from on-page to off-page optimisation like emailing their fellow webmasters in order to exchange links. Software development and technology has made the job easier for SEO and positioning sites using SEO tools. These intelligent tools are created to automate the manual task required to fetch the top ranking in search engines for a particular website faster. Every webmaster now has these tools to ease their work as there is a lot of work involved in SEO and it take a lot of time to. Automating these tasks using tools can really help the webmaster save time and focus on other SEO strategies.
These tools save your time and money. There are so many tasks involved in SEO that people still believe they can do manually and some of them do it manually too. Those who discovered that SEO tools are useful found it convenient and a great help to finish the manual task by using SEO tools in no time. There are many SEO tools available so you should know which tools to use and which ones are effective. You can browse the internet to know about the effective tools. You can also find guidelines on how these tools work.
SEO needs a proper planning along with a goal that you want to achieve. The goal is important as setting up a goal can help you plan the entire SEO, else you will land up spending more for nothing. SEO is a lengthy process but if carried out systematically can help you increase your sales in the long run. Educate yourself about SEO so that you know where you are going.